100% Pure is an awesome cosmetics and skin care company that specializes in natural products free of synthetic chemicals, artificial colors and fragrances. In order to keep their company as earth friendly as possible, their packaging comes from recycled or recyclable materials printed with soy based inks. All 100% Pure cosmetic and skin care lines are cruelty free with absolutely no animal testing; most products are vegan safe (select vegetarian safe products contain cruelty free honey) and gluten free. Definitely a great feat for any cosmetics company, but what makes 100% Pure entirely unique is that all their products are colored using fruit and vegetable pigments! Browsing through their site you’ll see that the color options are truly beautiful and very appealing- I especially love the lip gloss and blush color selections, so many gorgeous pink and peach hues.
100% Pure generously provided me with a tube of their Fruit Pigmented Mascara ($18) to try out!
I absolutely love how this mascara is packed- ergonomic, slim and streamlined with a beautiful reflective finish. The tube is just the perfect size at .32 oz. Because the mascara is pigmented by fruits and black tea, the product has an amazing scent that smells just like fresh berries. I never thought I’d actually ENJOY the scent of mascara, but this one smells so, soooo good! Oh yes, I even made other people take a whiff of my mascara tube and they agreed, this product does smell great. See, I knew I wasn’t crazy!
The mascara itself is quite light and feels very hydrating. As far as mascaras go, the formula feels slightly on the thinner side so it goes on clump free while also providing a nice amount of volume and lengthening. The formula dries nicely to leave the lashes hydrated with vitamins and proteins but not so dry that they become brittle. I was rather skeptical about how well this mascara would perform since only the strongest mascaras seem to work for me (most smear like crazy) but I was very impressed with how well this mascara held up. I didn’t experience any smearing for several hours after application and when I did it was very minor and required just a wee bit of touching up. For a person with dry to slightly oily skin, I would expect this mascara to hold up really well.
From the 100% Pure website: 100% natural mascara lengthens, separates, thickens and glosses lashes with fruit pigments and Black tea pigments. Lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat protein conditions for healthier lashes. Gentle, all natural, good for you formula is suitable for everyone, even if you wear contacts or have sensitive eyes. Water and smudge resistant.
Overall, I was pleasantly surprised by this mascara and am really impressed by the company’s policies and practices. I’m super curious about trying out their other products and plan to give some of those a try soon!
To find out more about the ingredients used in 100% Pure products, please visit their FAQ page.
100% Pure is generously offering 25 (yes, twenty-five!) readers a prize pack of skin care goodies ($27 value) containing:
- .5oz Red Wine Resveratrol Nourishing Cream ($12)
- .25oz Organic Coffee Bean Caffeine Eye Cream ($9)
- 40z Skin Brightening Scrub + Mask ($6)
To Enter: Visit the 100% Pure website & leave a comment letting me know a product you’d like to try (that wasn’t mentioned in this post) or something you learned about the company.
Bonus Entry 2: Follow The Wide World Of and 100% Pure on twitter and tweet about the giveaway + leave a link to your tweet (you may tweet once per day for one extra entry each)
Bonus Entry 3: Join the 100% Pure email newsletter (subscription form at the bottom of any page on the 100% Pure website).
Please leave a separate comment for each entry. Also make sure to leave your contact info in one of your comments (email address, facebook link, twitter ID, etc.) or have your email address visible in your profile.
Giveaway winners: Cathy W, Amanda Thomas, KMG852, annoymous (comment #17), jjlee0422, Jessica, Jaime (comment #75), The Wax Addict, YoungLover, Aileen, Missybeez, Amber, shebebes, Debbie C, Aero, sabrina, Hoa, christina (comment #48), ky2here, Chrystal, Maja, ZESTYWONDERLAND, purango, SalanderServant, Swtlilchick.
**I was provided with the product mentioned in this post free of charge. I did not receive any monetary compensation for this post & was not obligated to give a positive review of the product. All opinions expressed here are mine. **
I would love to try the ORGANIC LAVENDER SEA THERAPY BATH.
chrystaljns (at) gmail (dotcom)
Follow publicly via Google Friend Connect (Chrystal)
chrystaljns (at) gmail (dotcom)
I would love to try the Purity Facial Cleanser and Mask.
the imagine tree at aol dot com
I am really impressed by all the cute gift sets that they have. I would love to try the BUTTER SOAP GIFT BOX in
Mango Coconut Lavender. It sounds yummy.
rsgrandinetti@yahoo(dot)com
I follow as Renee G on GFC.
rsgrandinetti@yahoo(DOT)com
strawberry body scrub seems awesome!
rss feed subscriber
http://twitter.com/MajaMeza/status/7604336561487873
follow both on twitter @majameza
subscribed to their email
I would like to try theSkin Brighting facial cleanser
kerri69@gmail.com
email subscriber
daily tweet: http://twitter.com/#!/perk0130/status/7646046930862081
jaime_890 at hotmail dot com
I'd love to try their DARK CHOCOLATE SYRUP
BUBBLE BATH.
THANKS! tripsma at gmail dot com
I'd like to try the Strawberry Body Scrub. I know it would feel heavenly as it works its magic.
LuckyTJG@cs.com
The White Peach Body Scrub sounds lovely!
fatally_flayed at yahoo dot com
GFC follower. SalanderServant
I joined their newslatter.
fatally_flayed at yahoo dot com
I follow you both (Fatally_Flayed) and tweeted here. http://twitter.com/Fatally_Flayed/status/7670055189876736
I would love to try the GREEN APPLE Body Scrub
CharlieGurl57@aol.com
I am following you on google friend connect
(Charlene)
CharlieGurl57@aol.com
I follow you and 100% Pure on Twitter (@Swtlilchick) and tweet:http://twitter.com/Swtlilchick/status/7677914539626496
CharlieGurl57@aol.com
I joined the 100% Pure email newsletter
CharlieGurl57@aol.com
I would love to try the blueberry body wash!
urchiken at gmail dot com
I would love to try the LAVENDER
SEA THERAPY BATH!
zestywonderland@gmail.com
I would like to try the Honey Almond Body Cream. garrettsambo@aol.com
I follow you on GFC !
zestywonderland@gmail.com
http://twitter.com/ZESTYWONDERLAND/status/7686233270525952
follow both on twitter & tweeted!
Zestywonderland
zestywonderland@gmail.com
Joined 100% Pure Newsletter
zestywonderland@gmail.com
I want to try the NOURISHING
FACIAL OIL. vidomich(at)yahoo(dot)com
Email subscriber. vidomich(at)yahoo(dot)com
I would like the DARK CHOCOLATE SYRUP
BUBBLE BATH
donna444444@yahoo.com
subscriber
donna444444@yahoo.com
I signed up for their newsletter.
donna444444@yahoo.com
Their products have no petro chemicals.
I'm a GFC Follower.
I subscribed by email.